
Business News
What Is a Movie's 'Theatrical Window,' and Why Is It Getting Longer in 2026?
Studios pushed the industry baseline to 45 days this year, with Universal guaranteeing at least five theatrical weekends before films move to digital.
Business News reports the toy, game, publishing and studio companies behind family entertainment: price changes, licensing agreements, print runs, supply delays, retail results and acquisitions. Coverage cites disclosed figures and names the companies involved. Written for retailers, designers and parents wondering why a favorite game suddenly doubled in price.

Studios pushed the industry baseline to 45 days this year, with Universal guaranteeing at least five theatrical weekends before films move to digital.